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Coca-Cola vidrio
UNLEASH THE CHANGE

Coca-Cola vidrio

How to overcome on trade customers reluctance (due to profitability and stockage) to switch from can to glass sku.

red Coca Cola bench

Challenge

The brand perception was being compromised due to the packaging material, with consumers having a preconceived notion about cans. As a result, consumers were opting to look for alternative products to Coca-Cola.

Application of our

KNOW-HOW IN THE SOLUTION

We countered the original information. We conducted a thorough analysis and research to ensure that the script was relevant to your teams. We unified and condensed the commercial messages into three pillars (sustainability, profitability, and image). We defined a common narrative with valid arguments throughout the territory.

ENTREPRENEURIAL MINDSET

(agility and innovation)

We developed an agile and adaptable solution capable of evolving with the changing needs of the market. We seamlessly integrated the solution into Coca-Cola's existing technological system to ensure a smooth transition. We created a web app for real-time and measurable reporting of visits and acquisitions. Additionally, we developed a competition and on-site event (internal, external with clients, ambassadors).

•
THANKS TO THE START_U up PROPOSAL,
A CULTURAL SHIFT OCCURRED WITHIN THE TEAMS;
ONE OF THE KEY FACTORS WAS AGILITY. IN A VERY SHORT TIME, THEY DEVELOPED A PHASED COMMERCIAL PROPOSAL.
IN A MOMENT WHEN YOU NEED TO RELY ON EXTERNAL TEAMS, I BUY INTO A HIGH-PERFORMANCE TEAM THAT EMPOWERS OUR INTERNAL TEAMS AND ENRICHES THEM.
Miguel Mula
Channel & Customer Development Director

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