Royal Bliss
YOUR MIXER RICH IN NUANCES
Royal Bliss
Challenge
Throughout the year, we faced the challenge of optimizing the rotation and penetration of the Royal Bliss brand in a shared customer environment. The presence of many competitors and the need to stand out trought another similar options made a key obstacle for all of us.
Application of our
KNOW-HOW IN THE SOLUTION
Learning sessions and interviews with comercial teams and members of different channels, to simplify and unify messages of each communication cornerstores.Report of conducting studies on trends. Designing a digital and physical argument, based on 3 pillars (Born to mix, breaks with the conventional, and chosen by the best). Build Creation of dynamics/challenges for Sales Force with the objective of customer acquisition. Four major celebratory events in each area, to share achievements, new image, and new formula with both 'internal' and 'external' stakeholders. Perfect Serve.
ENTREPRENEURIAL MINDSET
(agility and innovation)
Development of an agile and simple tool to report on the plan, collect fieldwork from the sales team, and obtain real-time result extraction. Agile (planning, design, and testing) and measurable solution.
